When Vancouver Canuck’s owner and Canucks Autism Network founder Paolo Aquilini asked us to develop a program for the inaugural Reveal Gala he wanted to convey the challenges faced by families living with autism through a design that would feature content presented upside down and backwards. It was a very clever idea, but a delicate concept to execute. We needed to invoke some frustration, but fundamentally inspire reader engagement. We came up with a cool back-read approach that began by describing autism realities and CAN’s work, but then flipped into a front-read catalogue of spectacular auction items. The publication did the job nicely; a call out from gala host George Stroumboulopoulos helped garner attention.
We also supported gala communications through gala branding and social media strategy, and our design of a Thank You print ad commemorating this glamorous and resoundingly successful fundraiser.