In its campaign to launch MiO in Canada, Kraft and TAXI 2 targeted the millennial male – a de- mographic traditionally tied to soft drinks and energy drinks.
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Fans will never have to miss a goal again, thanks to the Budweiser Red Light – a hockey goal light that, through an app, syncs with actual hockey games across the country. Whenever “he shoots, he scores,” the light turns on and sounds its horn.
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