2014 Cassies Awards

Behind the scenes of Canada’s best advertising campaigns of 2013: Budweiser Red Lights

Behind the scenes of Canada’s best advertising campaigns of 2013: Budweiser Red Lights

Fans will never have to miss a goal again, thanks to the Budweiser Red Light – a hockey goal light that, through an app, syncs with actual hockey games across the country. Whenever “he shoots, he scores,” the light turns on and sounds its horn.