Globe Special Features

Awards celebrate marketing innovation, courage

Awards celebrate marketing innovation, courage

Last month, experts representing some of today’s leading brands gathered at an exclusive conference in Banff, Alberta. In this special feature, we share highlights from that event, including ways that these innovative marketers are building loyal brand followings.

Behind the scenes of Canada’s best advertising campaigns of 2013: Budweiser Red Lights

Behind the scenes of Canada’s best advertising campaigns of 2013: Budweiser Red Lights

Fans will never have to miss a goal again, thanks to the Budweiser Red Light – a hockey goal light that, through an app, syncs with actual hockey games across the country. Whenever “he shoots, he scores,” the light turns on and sounds its horn.