Ontario Performing Arts
In addition to creating the recognizable Showtime brand, we elevated the editorial and design quality of this recurring publication, which shines a spotlight on Ontario’s performing arts scene. Under our direction, Showtime grew from an annual publication into a 12- to 16-page special feature distributed three times a year in The Globe and Mail’s Ontario edition. With Showtime, advertisers reach a highly targeted audience of about 621,000 adults, with 92 per cent more likely to attend a symphony or classical concert, and almost 50 per cent more likely than the average person to watch a ballet or dance performance.
“Show time looks awesome! Great job! I showed a few people recently what it looked like before you took it on. Yowser, it has come a long way, baby!”