Since 2011, we have been honoured to work with members of Canada’s most esteemed public research organizations as well as research focused universities and colleges and institutes on annual features that raise awareness of the remarkable societal, economic and environmental benefits stemming from collaborative research.
We have proudly worked with the Nature Conservancy of Canada on annual Globe and Mail print and digital awareness campaigns since 2006. Since 2014, beyond producing print content, we enhanced campaign performance through our production of custom campaign websites that integrated donation popups, contesting, photo galleries, 3D video, infographics and other tools.
We also employed a suite of digital and social media services to drive highly engaged audiences to these custom campaign sites and consistently deliver value for NCC and its supporters including TD Bank and TELUS.
Our most recent 6-week campaign generated nearly 13,000 page views from over 7,000 unique viewers who spurred over 1,300 shares. Online donations and contesting drove other impressive results for NCC.
Here are some of the influencers our campaign engaged for NCC: