Ensuring organic integrity for organic meat products from farm to plate
Until very recently, organic meat was only really available in the refrigerated meat section of the grocery store. There’s a reason for that. Creating ready-to-eat products for the everyday shopper that include organic meat as an ingredient is more complex than you may think. For Yorkshire Valley Farms, a leading Canadian organic poultry producer, raising organic poultry and bringing it to market are as much a labour of love as a business enterprise. “A lot of people don’t understand the many layers and complexities of the organic system and all the things that need to be done to maintain its integrity,” says Krysten Cooper, director of Corporate Strategy and Sustainability. “The organic chain of command is meticulously managed at all steps.”
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