Diabetes Awareness

On behalf of The Globe and Mail, we have managed annual World Diabetes awareness campaigns in partnership with Diabetes Canada and other groups since 2006. Since 2014, these programs have included our development of custom campaign websites and integrated social media services.

A recent 6-week campaign yielded nearly 9,000 page views from over 6,700 viewers and generated over 2,000 content shares, thanks to our use of both paid and organic influencer efforts, and impressions on globeandmail.com.

Here are a few influencers who shared campaign content:

 

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RandallAnthony CommunicationsContent Marketing, Globe and Mail Special Reports