Content Marketing

HSBC Bank Canada

Since 2016 we have proudly served as the content agency for HSBC Bank Canada’s Commercial Banking division. Our services range from content strategy to the creation of a host of content to support print, digital and social media activities including articles, videos, infographics, advertisements and more. This relationship has since expanded to included creative services for other HSBC Bank divisions, including materials for HSBC head office in London, UK.

Here are a few examples of our service to HSBC:

Remote Deposit Capture animated infographic
https://www.business.hsbc.ca/en-ca/help-your-business-grow/making-banking-easier

HSBC Data Lab recruitment video (produced for head office, London)
https://www.linkedin.com/feed/update/urn:li:activity:6484387612948721664 

Lee Valley Tools case study
https://www.business.hsbc.ca/en-ca/ca/article/drills-into-emerging-markets

Mexico market opportunity story
https://www.business.hsbc.ca/en-ca/ca/article/tap-into-mexicos-robust-growth

Brochure

Fact sheet

Nature Conservancy Canada

We have proudly worked with the Nature Conservancy of Canada on annual Globe and Mail print and digital awareness campaigns since 2006. Since 2014, beyond producing print content, we enhanced campaign performance through our production of custom campaign websites that integrated donation popups, contesting, photo galleries, 3D video, infographics and other tools.

We also employed a suite of digital and social media services to drive highly engaged audiences to these custom campaign sites and consistently deliver value for NCC and its supporters including TD Bank and TELUS.

Our most recent 6-week campaign generated nearly 13,000 page views from over 7,000 unique viewers who spurred over 1,300 shares. Online donations and contesting drove other impressive results for NCC.

Here are some of the influencers our campaign engaged for NCC:

 

Virtuoso Life magazine

Published by Virtuoso – the travel industry’s leading network of luxury agencies and elite advisors – Virtuoso Life magazine shares compelling insight into luxury cruising, vacation destinations, hotel and resort stays, cultural tours, secret spa retreats, and custom itineraries around the globe. Randall Mang contributed an article to the July-August 2014 edition of Virtuoso Life.

 

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Virtuoso Life magazine
WOW! What a great article.
— David E. Lowy, CTC, President, Renshaw Travel Ltd. - A Proud Member of Virtuoso