Regendering of wealth offers opportunities to define ‘the new normal’

Regendering of wealth offers opportunities to define ‘the new normal’

By 2026, women in Canada will control close to half of all accumulated financial wealth, according to the Investor Economics Household Balance Sheet Report (Canada, 2017). This significant increase – compared to a decade earlier when the share was closer to one-third – will in part be fuelled by a significant flow of inheritances to women of all ages in Canada, roughly estimated by Strategic Insight to represent up to $900-billion in financial and real assets over the next decade. 

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HSBC Bank Canada

Since 2016 we have proudly served as the content agency for HSBC Bank Canada’s Commercial Banking division. Our services range from content strategy to the creation of a host of content to support print, digital and social media activities including articles, videos, infographics, advertisements and more. This relationship has since expanded to included creative services for other HSBC Bank divisions, including materials for HSBC head office in London, UK.

Here are a few examples of our service to HSBC:

Remote Deposit Capture animated infographic
https://www.business.hsbc.ca/en-ca/help-your-business-grow/making-banking-easier

HSBC Data Lab recruitment video (produced for head office, London)
https://www.linkedin.com/feed/update/urn:li:activity:6484387612948721664 

Lee Valley Tools case study
https://www.business.hsbc.ca/en-ca/ca/article/drills-into-emerging-markets

Mexico market opportunity story
https://www.business.hsbc.ca/en-ca/ca/article/tap-into-mexicos-robust-growth

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Canucks Autism Network Reveal Gala

When Vancouver Canuck’s owner and Canucks Autism Network founder Paolo Aquilini asked us to develop a program for the inaugural Reveal Gala he wanted to convey the challenges faced by families living with autism through a design that would feature content presented upside down and backwards. It was a very clever idea, but a delicate concept to execute. We needed to invoke some frustration, but fundamentally inspire reader engagement. We came up with a cool back-read approach that began by describing autism realities and CAN’s work, but then flipped into a front-read catalogue of spectacular auction items. The publication did the job nicely; a call out from gala host George Stroumboulopoulos helped garner attention.

We also supported gala communications through gala branding and social media strategy, and our design of a Thank You print ad commemorating this glamorous and resoundingly successful fundraiser.

Nature Conservancy Canada

We have proudly worked with the Nature Conservancy of Canada on annual Globe and Mail print and digital awareness campaigns since 2006. Since 2014, beyond producing print content, we enhanced campaign performance through our production of custom campaign websites that integrated donation popups, contesting, photo galleries, 3D video, infographics and other tools.

We also employed a suite of digital and social media services to drive highly engaged audiences to these custom campaign sites and consistently deliver value for NCC and its supporters including TD Bank and TELUS.

Our most recent 6-week campaign generated nearly 13,000 page views from over 7,000 unique viewers who spurred over 1,300 shares. Online donations and contesting drove other impressive results for NCC.

Here are some of the influencers our campaign engaged for NCC:

 

Steelcase

Global workplace designer and creator, and legendary office furniture maker, Steelcase was facing a challenge: the design of its Applied Research Consultancy’s reports had become outdated and cumbersome for clients. Supporting Steelcase ARC during its real-time engagement with LinkedIn NYC, we created a novel 12”x12” booklet format that folded out into a full poster for wall display. Inside, content was delivered in “snackable” bites that paired eye-catching graphics with sharp insights to convey the outcomes of Steelcase ARC’s engagement with LinkedIn. Custom photography of LinkedIn staff helped make the report relatable and personal for readers.

Beyond these novel and inviting reports we also produced animated presentation materials and other collateral to support the ARC team.

We worked with Randall and his team to produce the wonderful deliverable for LinkedIn a few years ago. LinkedIn were very impressed and our engagement team had a great experience working with Randall to translate our insights into a very impactful deliverable for the client.
— Frances Graham, Steelcase ARC